ABOUT ME
MY STORYOkay, so the scripts aren’t that bad.
The point is, I’ve been telling stories my whole life and writing for brands since 2016.
I am laser-focused on creative copy direction, creative production, & iterative design process development; I build teams that love what they do and who make excellent work. With a decade of creative, design & operations experience spanning VFX, commercial production, brand design, & product creative.
I live and breathe brand and product creative strategy, copy, & design.
When I can, I take on freelance projects on the side and love to make fun good work with inspiring people.
I write data-driven copy for capitalism, poetry for my heart, and bad horror scripts for fun.
WHAT I LIKE TO DOData-driven creative strategy
Product launch positioning
CRM & Lifecycle creative copy
Product education creative
User-experience focused copy
Horror film reccomendations
CAREER HIGHLIGHTSFor the Brooklyn-based design firm HunterGatherer, I’ve written animation and live-action ad scripts for companies like Casper, Tabasco and even extolled the benefits of canned goods for The Canned Food Alliance.
For the Manhattan-based student loan refinancing startup CommonBond, I co-led the creative team where I wrote for lifecycle and CRM projects. I developed a UX copy for a gamified landing page and wrote copy for a 1MM ad campaign with placements across the MTA and Refinery29.
In 2021, I joined Brooklyn-based Obé Fitness leading the creative team through a brand refresh and wrote and produced their 2022 New Year’s Brand Campaign that ran in the windows of Bloomingdale’s on 5th Avenue in January 2023.
From 2022 to 2023 I was the Associate Creative Director at Zip.co, a multinational BNPL fintech brand, where I led the lifecycle & CRM creative strategy and co-led the creative team. I’ve led the launch of numerous new products, including a gamified credit line-increase experience and the complete overhaul of the suite of communications to encourage customers to get back on track with their payments.
“Esmé is a joy to work with. She fosters a collaborative team environment that really pushes ideas forward. I really appreciated everything she’s worked on with me.”
Victoria - VP Product Design