MY STORYI cut my teeth in New York City, but my career started in Los Angeles
For the Brooklyn-based design firm, HunterGatherer, I’ve written animation and live-action ad scripts for companies like Casper, Tabasco, and even extolled the benefits of canned goods for The Canned Food Alliance.
For the Manhattan-based student loan refinancing startup, CommonBond, I co-led the creative team where I wrote for lifecycle and CRM projects. I developed UX copy for a gamified landing page, and wrote copy for a 1MM ad campaign with placements across the MTA and Refinery29.
In 2021, I joined Brooklyn-based Obé Fitness leading the creative team through a brand refresh and wrote and produced their 2022 New Year’s Brand Campaign that ran in the windows of Bloomingdale’s on 5th Avenue.
From 2022 to 2023 I was the Associate Creative Director at Zip.co, a multinational BNPL fintech brand, where I led the lifecycle & CRM creative strategy and co-led the creative team. I’ve led the launch of numerous new products, including a gamified credit line-increase experience and the complete overhaul of the suite of communications to encourage customers to get back on track with their payments.
Want my resume? Take a peek here.
Have a set of stale assets just running at status quo and need to collaborate cross-functionally to make them the most effective they can be?
I led a refresh of a series of Transactional Repayment Communications at Zip.co that returned $45k in the first month they went live.
Want someone to keep coming up with fresh ideas for a product that has lost its luster with users?
When I led the ongoing creative strategy for Zip.co’s physical card, Zip Card, we consistently saw an increase MOM of 1-2MM in TTV, nearly doubling the monthly TTV share of the card in less than 6 months.
Want to capture the “New Year New You” crowd without saying the same old same old?
I wrote, produced, and was the creative director for 2 x 30-second spots for Obé Fitness. We encouraged users to proactively “Start Before You’re Ready” on their 2022 fitness journey in a 360 campaign that went live BEFORE the end of 2021.
My mantra is “let’s figure this out, together” and I’ve proven, time and time again, that we will.
BRAGGING RIGHTSWhat I like to do
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Deeply connected to business objectives and marketing goals
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EXCELLENT!
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With eyes on education & awareness
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CRM & Lifecycle journey creative, growth creative, product and brand together!
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who focus on results of the assets they produce
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yup!
“Esmé is a joy to work with. She fosters a collaborative team environment that really pushes ideas forward. I really appreciated everything she’s worked on with me.”
Victoria - VP Product Design